The AFL could borrow some of the gumption from a North American ice hockey league to grow Australian rules football’s elite women’s competition In Australia, it is called the Matildas effect. Elsewhere, it has increasingly become known by a different name: business as usual. The Professional Women’s Hockey League is one of several North American competitions making a habit of not only attracting spectacular women’s sports crowds, but doing so at a domestic level. Just three years into its existence, the ice hockey league is doing a mighty fine job of it too, with last season’s attendance up…
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